Transforming crows into swans...

We want to give people the opportunity to be transformed from crows into swans and for that purpose we want to publish so many books.

We need to not only publish but distribute the books, and that is preaching! In that sense, book distribution can be seen as a kind of tide that raises all ships, because it creates a need for us to go out and meet people, to preach to people, to engage people...

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(HH Jayadvaita Swami, 04 March 2010, Durban, SA)